When it comes to investing in real estate, most people focus on one question: “How much is the price per square meter?” But this is exactly where the difference between an amateur and a professional investor begins.
Professional investors don’t buy square meters — they buy returns. If your property isn’t generating at least a 7% annual yield, it’s not an investment. It’s a cost.
The Most Common Mistake in Real Estate Investing
Many individuals rush into purchasing a property without a clear plan on how it will actually generate income. They rely on gut feelings, media headlines, or outdated beliefs that “real estate always pays off.” But the truth is far more complex.
A property can be a goldmine — or a financial trap. The difference lies in having a well-thought-out investment strategy, not relying on luck.
Historically, real estate has been one of the most reliable forms of investment in Slovenia. The average Slovenian family has increased its wealth primarily thanks to rising property values, not by saving in banks or investing in other asset classes.
But even this trend is now evolving.
Slovenians Have “Forgotten” €29 Billion in Bank Accounts
It’s well known that Slovenians hold approximately €29 billion in bank deposits. However, between 2019 and 2024, inflation reached around 21%. This means that bank savings lost a significant portion of their real value — purchasing power dropped by about €6 billion.
In simple terms: the money sitting in bank accounts five years ago buys considerably less today.
At a time when money in the bank is losing value, the crucial question is: how can we still achieve returns in Slovenia that outpace inflation?
Investing Through Real Estate Companies – The Future of Smart Investing
Real estate remains at the top of Slovenians’ favorite investment choices. But the way we invest is changing. Direct property purchases require a large upfront investment, expertise in management, and time-consuming tasks like finding tenants. Maintenance and management costs are significant, and market fluctuations pose considerable risks.
That’s why more and more investors are turning to real estate companies, which allow access to the real estate market even for those who don’t have hundreds of thousands of euros to start with.
📊 Investing through real estate companies provides:
- Diversification of your investment,
- Professional portfolio management,
- Entry-level investments starting from €2,000, €5,000, €10,000, …
- Higher liquidity compared to direct property ownership.
One example of such a real estate company in Slovenia is Equinox d.d., which published its financial results for the first half of 2025 on July 25th:
- Revenue increased by 29.4%,
- EBITDA rose by 32.8%,
- FFO (Funds From Operations) grew by 16.6%.
These results clearly demonstrate that investing in real estate through companies like Equinox adapts to modern market conditions and allows investors to achieve returns that outpace inflation.
Final Thought: Are You Buying Square Meters or Buying Returns?
The main difference between amateur and professional investors is how they view property. The former see price per m2, the latter see expected annual returns.
In times when inflation is eroding bank savings and the property market is becoming increasingly complex, the right investment strategy is the key to success. Investing in real estate companies is one of the most accessible, flexible, and profitable ways to participate in the real estate market without the burdens of property ownership.
A property without returns is a liability. Your mission is to ensure that your investments work for you — not the other way around.
